Tuesday, April 24, 2012

Running in Heels

This is an article I wrote for THIIS Online Magazine a couple weeks ago. I wrote it, so it's mine right?


Jozi is my city, and I like to think I’m worth something here but with local reality bubble gum television shows like VUZU’s Running With The Reps and it’s newest edition to popular visual culture, Forever Young, every Tom, Dick and Sipho in Jozi has been allowed to convince themselves and us of their pseudo-celebrity, but who actually runs the place, who’s the puppeteer?
As the epicenter of what has been a political tornado for the last 50 years, one could argue that Johannesburg is where the big dogs come to play, where leaders take their places, and you’d mostly likely be right…but come down from your social mezzanine and bring it down to ground. Who runs these streets? She’s a seductress, alluring, and a snake charmer if you will. She is perfectly coifed and manicured and dressed head to toe in glitz and glamour. She may not be the wittiest, but she knows how to play you for everything you’ve got. Like sea nymphs and mermaids of fable, she is the beauty that will lure you to your demise…ok maybe not that dramatic, but these women are the new elite fraudsters exploiting our burgeoning economy. She’s not afraid to set a standard and will dangle her good in front of you to make sure you give her what she needs.
Take sports Minister Fikile Mbalula for example. He is a 40 year old high profile husband and father, entangled in a heated sex scandal with 27 year old model Joyce Molamu. With heaps of evidence backing the fact that she consented to her illicit affair, her victim angle falls short of inspirational. Or Chomi, ANC promotional pop puppet and the rumors of her pregnancy by our very own president Jacob Zuma. These woman however has successfully helped flipped the moral foothold of the political authority, and given new fame and fortune to women labeled ‘extortionists and home-wreckers’, abusing her youth and beauty like her biblical namesake. 2Kings 9:30, “Jezebel also used the spirit of domination and seduction to get her ways”.

In a society powered by culture and politics, the key figures as voted for by popular consent would likely come out as the rich and famous. You think lifestyle tycoon, Kenny Kunene comes to mind. You think gold digging socialite and Khanyi Mbau can’t be beat. You know what they say, this is a man’s world, and women just live in it. Does that really still apply? I’m thinking this is a Jezebel’s world and men just fund it. I know too many black women who climb corporate, social and influence ladders by dating the right people and releasing the right scandal…the funny thing is, we love it. We disregard their confluence over consumer culture and brand recognition. We undermine their consumer capacity not only personally but also in the greater scheme of our political economy. ‘On the one hand, we have the young ones who study – and I use this term loosely – at institutions of higher learning. Heck, some are even in secondary school still’, writes Silindile Nyathikazi of City Press Online. A BEE baby that I know from high school shed a little light on the demise of ‘elbow grease’, I’m thinking he’s met a couple such femme fatales…

BEE Baby: ‘With women you have the intellectuals, the creatives, the opportunists and the settlers. The intellectuals and creatives are easy to identify, it’s with the opportunists and settlers that it becomes tricky. If you do not come form money or have the means of supporting yourself, your list becomes limited and as shallow as it seems, you have to make a decision; this is the part where you distinguish yourself. If you realize you don’t have the intellectual or creative skills to support your lifestyle, you search for someone who does. This is where rich and powerful men come in. If you realize this “way out” before the age of 21; you distinguish yourself as an opportunist. You can hate on the Mbaus of the world, but in all honesty you have to work with what you have, and if you were blessed with beauty and charm, do your thing.’
Me (Kenny): ‘Yoh’

But realistically, in this world only the smart survive. If you are in a position to give yourself and your family a better life and affect some kind of change somewhere, who’s to say that the Mbau way of life is wrong? Yes these women represent and perpetuate the gender ideals that society has been forcing down our throats for ages, but can we really berate them for it if they have blue cheese with their croissants (Mbau) and we have toast? Can we really degrade their violent repossession of female sexuality and the overt exploitation of it (because what man in his right mind would say know to what they got going on)? Behind every strong man is a stronger woman in a pair of platform Louboutins and Brazilian weave. Jozi was built on jezebels, and that foundation looks rock solid to me. At 19:00 tonight, 10 000 runners will take to the back streets of Johannesburg CBD on a 10km run inspired by Nike’s new fitness campaign, Run Jozi. But we know already who’s running this city.

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