Sunday, June 19, 2011

Scoop Of The Day

Boys, this one's for you.
I know that all boys love their casual sports wear, but before I give you some examples of how to do it without looking like a hood rat, take a look at my personal favourite rendition of the classic sweatshirt, the scoop neck. This style originated in 70's sports halls and gyms, and has remained an integral part of sports fashion ever since. Brands such as Puma and Adidas have done well to promote the style over the years, and this year we see a major comeback.

Here we have a classic scoop neck in a burnt ocre shade. Classic and simple the shape does all the talking. Warm hues help make an elegant statement leaning away from sportswear and more into casual daywear.
This is a classic scoop with a twist. The pocket detailing adds a unique quirkiness to the style giving it over to the cool kids and taking it back from the jocks. 
This navy scoop comes with embossed anchor detailing in white. At only £20 this piece is a steal.



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